According to recent reports by Forbes.com, 90 percent of ad agencies and marketers believe that display ads are a great way to increase branding for your company. Here are the top five reasons why these types of ads work.
1. Brand awareness
Display ads help to increase brand awareness by getting images out to viewers when they are surfing the web. Even if they have never purchased the product before, potential buyers will remember the product from the ads they have seen, even offline. Recent studies have shown that these types of ads can help increase awareness of your brand by up to 63 percent.
It is arguable that display ads are the most cost-effective way to increase your brand awareness with internet users. Even if users do not click on the ads, they still end up having a positive impact on sales building familiarity with consumers. Seeing ads wherever they visit on the web helps them to feel familiar and loyal to your brand.
2. Increased site visitation
Recent studies have shown that banner advertising can increase traffic to a site by up to 300 percent. By increasing awareness of your brand through banner advertising, you can increase both online and offline sales without any actions needed from the user beyond just seeing your ad on sites they visit on a regular basis.
3. Increased offline sales
Current research shows that display ads can increase offline sales by as much as 43 percent. When visiting a store, consumers will often search out products that are familiar to them. When consumers see something online, they are much more likely to recognize it offline while shopping.
4. Increase in brand recognition
Display ads can increase the chances of a consumer recognizing your brand by up to 63 percent for some industries. When they see ads repeatedly on sites they visit, they are much more likely to remember and recognize the brand even if they have never clicked on any of the ads themselves.
5. Increased conversion rates
Recent trends in marketing have found that for every 100,000 viewers of an ad you are likely to get 160 conversions to your brand. Given the high traffic of most popular sites today, this can lead to numerous of conversions making display ads a great investment.
You must reach potential consumers where they spend the most time, and today that place is on the internet. If you have any questions about how these types of ads can help your business, please contact Vantage Local today.
Bio: Leslie Van Zee is passionate about entrepreneurship and understanding the customer perspective.? An avid fan of lean startups, she makes sure to get out of the building as much as possible in her role as manager of marketing communications for local online display advertising agency Vantage Local.?? View?full?profile
Source: http://www.business2community.com/online-marketing/5-reasons-to-use-display-ads-0330236
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