AT&T said earlier this week that it will add a new administrative fee to each of its wireless subscribers? monthly bills. The fee is only $0.61, which doesn?t sound like much, and an?AT&T?spokesperson was quick to point out to several news sites that this new fee is lower than similar fees charged by rival carriers. Subscribers were still outraged. Now that the shouting has died down a bit, however, people are looking for a batter explanation for the new charge they?ll see each month. According to one industry watcher, that explanation couldn?t be simpler: ?Because they can.? ?Why would AT&T do this? Because they can, and it is all in the pricing strategy,? Joe Hoffman, principal analyst at ABI Research
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