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Internet Marketing Consultant
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It?s now about 6 months since Google changed all the Places accounts into Google plus ? local. Some of the early issues have been sorted and it?s now time for you to get your business noticed using the power of the mighty Google Marketing machine.
97% of consumers search for local businesses online. Be there when they?re looking for you with Google Places for business.
When Google+ and Google+ Pages for business were introduced a little less than a year ago many people in the local search arena began anticipating the day when Google would merge or integrate Google Places and Google+ Pages. Well, that was completed on 30th May 2012. These pages show on the search results !
Google Places pages have been entirely replaced by the new Google+ Local pages. Roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages. It?s a dramatic change (for the better) though it will undoubtedly confuse some users and business owners.
Business owners will probably have a somewhat more difficult transition than consumers, as they?re compelled now to pay attention to Google+ ?in a big way. They now ignore Google+ at their own peril. Customers and friends can now complete reviews using the Zagat system and can share information, using circles. If you have been thinking How to promote your business did you consider your customers and friends promoting it for you !
Here?s a fact worth considering: 97 percent of consumers search for local businesses online. Another: 73 percent of all online activity is related to local content, according to data released by Google. These search results are presented at the TOP of page one.
Google Marketing Eyetrack
This has huge implications for small businesses, which often depend on Google?in terms of organic and paid search?to generate phone calls, foot traffic, and overall brand visibility. But while most businesses spend time and marketing spend perfecting their paid search campaigns and SEO strategies, plenty overlook one of the most valuable resources that Google has ever offered: Google Places.
Because this change will impact your visibility on the Web. Unlike the older Google Place Pages, your Local+ business profile WILL be indexed and show up in the search results. That means you will have to think about how to promote your business and optimize your Local+ page for search to gain higher visibility.
The merger of Google+ with Google Place Pages signifies a major change in the handling of local search and how small business owners will have to adjust their attention and Google marketing efforts.
With the addition of the Zagat review system included this is the page that consumers will use and trust.
How To Promote Your Business? Learn more..
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Tags: business consultant lancaster, google marketing, internet promotion, local business marketing, online advertising lancaster
Source: http://annoco.co.uk/how-to-promote-your-business-google-marketing
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